January 2012
2 posts
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Twitter is Just One Piece of the Influencer Puzzle
Reposting my blog from today, published on socialmediagroup.com.
If you’re a regular SNL watcher you would have seen this past weekend’s ‘You Can Do Anything’ skit, poking fun at “the incredibly high self esteem of the YouTube Generation.” They featured bloggers, an independent filmmaker, a popular tweeter and a YouTube personality in the skit. You can watch the entire skit below. (Our...
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Reposting a few great blog posts from SMG
If you don’t follow the Social Media Group blog, you should. Here’s a taste of what you’re missing. You get one paragraph here, clickthru for the rest :)
Follow Maggie on Twitter.
Follow Michelle on Twitter.
December 2011
4 posts
3 tags
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Personal Information Online: How Much is Too Much?
Charlie Sheen’s Infamous Tweet
Have you ever posted something on Facebook or Twitter and felt immediate regret? Scrambling to delete something that truly cannot be undone? You’re not alone.
From Charlie Sheen tweeting his phone number, to Anthony Weiner tweeting a questionable private picture, down to the recent tweet from New York Times’ Brian Stelter leaking news of Christiane...
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You posted your Visa # on Twitter?!
A friend recently (mistakenly) posted a credit card number on twitter. It’s a long story but it had something to do with the tweet looking like an sms message on his iPhone - and off it went. I’ve been inspired to write a blog about it.
A few interesting things followed the fated tweet (which shall remain private until I post my final blog) but it’s intrigued me to gather...
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Community Manager? What's that?
Community management is a hot topic in social. In fact, there are 48,258 people who list Community Manager as a title or Community Management as a keyword on LinkedIn.
So it’s a hot space – I know this because I work with clients everyday supporting community management. I’ve got a bird’s eye view, so here goes my rant about what is a community manager.
Community managers have been...
September 2011
4 posts
5 tags
Secret Whitelist Protects Top Facebook Page...
A quick update to the blog I posted about the recent study on third party APIs being punished by Facebook.
I just saw this posted on ‘Inside Facebook’ regarding a secret whitelist of companies that are exempt from this and are essentially protected:
We’ve now learned that Facebook maintains a secret whitelist of companies that are exempt from having content posted through their...
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Study: Auto-Posting to Facebook Decreases Likes...
I just came across this Applum/EdgeRank Checker study which reports an astonishing 70% less Likes and comments on brand pages that are using third party platforms for posting their Facebook updates. Why? Applum says Facebook Penalizes 3rd Party API’s EdgeRank and Collapses 3rd Party API Updates. Apparently it’s been a general consensus in the EdgeRank community that 3rd party APIs like HootSuite...
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Facebook: Testing, testing 1-2-3
I saw a few posts recently about some platform testing being done by the Facebook folks. You may have already read these, but I thought I would share it.
Facebook Is Testing a “Translate” Button for Comments on Pages (Inside Facebook)
So far this is happening on Pages only, but there are some screen shots surfacing from comments in languages other than your account’s current language settings...
August 2011
3 posts
4 tags
Request: Travel Reading Recommendations
Heya guys,
As some of you know, I am traveling to Scotland and Amsterdam this September (yay!) and have begun searching for some good new reads. I will, of course, be traveling with my Vanity Fair (never leave home without it), however I would love a few novels in-hand as well.
Please leave a comment with suggestions and links if possible!
Thanks in advance :)
-Karly
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A Must-Know for Facebook Admins
I saw this post on All Facebook today regarding SSL certification and wanted to share, and add a few comments.
If you work in the biz, or are a Facebook admin and you’re not familiar with SSL / secured browsing, you need to get familiar - fast. You’ve probably seen the message on Facebook asking if you’d like to switch to secured browsing, many users have made the switch. What...
July 2011
6 posts
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How-to: Encourage Social Sharing among your...
When it comes to social media marketing or advertising, one of the first questions to come after a new idea is born is “How do we get consumers to share this?” Well, according to Sanjay Dholakia (CEO of Crowd Factory):
“Enabling people to share a campaign with friends is only half the battle; you’ve got to give them a compelling reason to socialize.”
He then offers...
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Social Fundraising, Present and Future.
As an avid supporter of The Heart & Stroke Foundation and VIP participant in the Becel Ride for Heart, I am dependant on social fundraising to help me meet my goals with my fundraising efforts.
That said, I found this article on mashable from Geoff Livingston (co-founder of Zoetica) entitled “4 Social Trends Impacting the Future of Online Fundraising” Livingston takes a look...
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WatchIn case you missed it, here is the Foursquare Day Toronto recap video. Thanks to all the sponsors and to Josh Ingleby for putting the video together!
How’d he do that? Check out his Foursquare Cam Rig video here.
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What's your badge of honour? (...on Foursquare)
I have noticed some negative Foursquare posts recently and really just wanted to bring back the love. First off, here are 5 (recent) Awesome Foursquare Facts:
10 million people currently use Foursquare
3 million check-ins occur each day
400,000 businesses use Foursquare as a marketing tool
78,387 venue mayors are ousted each day
358 million check-ins have occurred outside the United States
...
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NorthSocial, a Facebook page admin's best friend
If you’re a page admin looking to implement a fan acquisition campaign but have very little budget and/or short deadlines. Say hello to your new best friend. North Social.
With an affordable list of 18 easy-to-install apps, on a very reasonable pricing structure. North Social lets you quickly activate fan-only promotions, showcase and sell products, distribute viral content, capture...
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Facebook: Community Manager Game Changer
Now that I have made the leap out of account services and into the content and community management world, I have been soaking up every bit of info I can find about the community management landscape.
That said, I came across this great post from Britta Heer (head of digital at Edelman in Germany and is Jasper Krog is a consultant at Edelman Digital) and thought I would share: How Facebook...
June 2011
2 posts
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First roll on the Diana F+
So the first test film roll on the Diana F+ didn’t turn out too bad. All but one photo was exposed and I actually like a few of them. The next roll is all outdoor park pics, we’ll see. Trial and error, live and learn!
April 2011
9 posts
5 tags
Charlie's Free Wheels
We went to the grand opening of Charlie’s Bike Shop today. Charlie’s is Toronto’s first youth-operated bike repair shop, will be opening at 242½ Queen Street East. The bike shop gets its name from a youth program called Charlie’s FreeWheels. Charlie’s Freewheels offers training in basic bicycle maintenance and repair as well as recreational and career development opportunities for...
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4SQDayYYZ + @ToMayorFord
Our man Dan (@TheDanLevy) ran around the town yesterday tracking down all the right people. Now apparently we didn’t contact the City of Toronto early enough to get an official proclamation processed - however, they city and Mayor Ford have issued us a congratulatory letter. We think that’s a pretty big win and so do the folks at 4SQDay (they put us on the proclamation page!)
Thanks...
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Virgin and Firkin and TIFF oh my.
The 4SQDayYYZ party is turning out to be quite the event. Considering we’ve had no funding and we’re working/planning on our downtime - I’m seriously impressed by all the amazing Toronto businesses that have come out in droves to support the event. Uhm, Toronto ROCKS!
For all y’all that haven’t been following our posts or tweets, or the folks who have missed a few...
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Foursquare Day Toronto 2011
We’re in the final countdown for the Toronto Foursquare Day party and we’re all very excited about the turnout this year. A few notes on what’s going down on April 16th in Toronto (in case you haven’t been following our tweets or Facebook posts)
We have a handful of fantastic giveaways from our very awesome local sponsors including Chapters Indigo, Love Sewing,...
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Do You Inspire?
So you blog, you tweet, you post relevant links on Facebook but who reads them? Co-workers? Peers? Mom?
Up until this weekend, if you asked my mother what I do for a living she’d say “marketing.” If you pried a little more she’d probably admit she didn’t really know. Not her fault. Sometimes it’s hard to explain what you do or what you’re involved in to...
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I'm in The Star today!
If you get a chance to pick up a copy of today’s Toronto Star, check out page A9 and you’ll see me!
A big thanks to the folks at Ride for Heart for reaching out to me to do this. Every little bit helps and I’m happy to do my part. Every single dollar raised makes me feel like I’m really helping my dad :)
If you’d like to donate to my ride, please visit this link.
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Get Volunteering
If you’ve been thinking about giving back and volunteering, there is a new Facebook app (from Manulife) that matches you with local volunteer opportunities based on your likes and interests. I had seen the commercial a few days ago promoting the tool but it wasn’t until I saw the Facebook ad unit that I clicked through and took a look.
The great thing about this program is that they...
March 2011
4 posts
5 tags
Adidas pissed Warsaw off.
Yikes! The Adisucks Facebook Page has caused some commotion in Poland recently, a page currently sitting at over 25k fans who are not too happy about Adidas Poland’s plans to use a free graffiti wall in Warsaw to showcase graffiti ads. Adidas has already begun the process by covering half of the wall with black paint. A process that’s been filmed by graffiti fans. (Video here.)
A...
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Who needs Wednesday?
This past weekend I trekked home to Brantford to see my family and then out to Port Dover to spend some time with Dad and Anna. It was a fantastic visit, so much progress has happened since I saw him last.
Anna asked dad to take out his notepad and show us what he could do. So we all sat down at the kitchen table and watched as he wrote out his phone number and our names one by one on a lined...
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Do The Havana Hustle
It’s been a week since we got back from Cuba. I’ve settled back into work and life here in the cold north, and now I can finally blog about it. This was my third trip to Cuba, the first two times I stayed at (nice) resorts in Varadero, this time we did Havana.
We had a great time in Cuba, and I will never again do a resort vacation. We opted to go to Havana instead of doing the...
February 2011
2 posts
5 tags
New Toy!
Very excited about my new usb necklace, arrived in the mail yesterday. I found it on Semper Cura’s Etsy shop and had to have.
Girly nerd out.
January 2011
5 posts
9 tags
Let's Get Ready to Rumble!
A few of the Birthplace folks headed down to Ad Week Canada’s Agency Wars II Wednesday night to watch our fighter go head-to-head with Carson Marks of Zulu Alpha Kilo.
The event was in support of Ronald McDonald House Toronto, they are building a new 96-bedroom House to serve 80 families – to date, $29.5 million has been raised towards a project cost of $34 million.
Zyiad put up a good...
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I am an excellent source of outside.
I know I’m a few years behind but I’ve just discovered these ads for the Toronto Humane Society for “Adopt a New Life” and am in love.
More here.
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Learn from yesterday, live for today, hope for...
I received some great news last week from Anna regarding my dad’s progress. She took him to see a new speech pathologist who uses Melodic Intonation Therapy and saw results on the first visit.
Definition:
Melodic Intonation Therapy (MIT) is a therapeutic process used by music therapists and speech pathologists to help patients with communication disorders caused by brain damage. This...
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Facebook Places Marketing Campaigns
Ok, ok so maybe Facebook Places is kinda sorta alright. As a loyal Foursquarer, I wasn’t impressed when Facebook first launched their Places platform. I didn’t see the value or relevance, and was likely blinded by simple close mindedness because nothing beat Foursquare in my books. (Still doesn’t).
There was no incentive, no specials, NO BADGES!! *gasp* How would this fly? Who...
December 2010
1 post
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You DO make friends with salad!
I tried out a few of the Kraft Sizzling Salads over the weekend (substituting the meat for tofu of course). I must say, pleasantly surprised!
I go through seasons of eating salad and hating salad. As a vegetarian, there are only so many salads I can eat before I want a heaping plate of nachos instead. That being said, the two salad kits I tried definitely took the mundane out of pebbles and...
November 2010
5 posts
4 tags
One Cube Please
I attended The Macallan scotch tasting on the 24th with a few friends, it was a great time. The venue, 99 Sudbury was gorgeous - I can’t believe I’ve never heard of it before!
I’ve been a scotch fan for a couple years now, really since Jingles entered my life. Before that I thought it tasted like burning. We have a few bottles at home for different occasions, and leap at the...
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One Rockmelt please, hold the bacon.
I’ve been messing around on Rockmelt for a few days now, really digging it. Everything literally is one simple click away.
Don’t know Rockmelt? It’s ok, climb out from under that rock and visit http://www.rockmelt.com.
I can check my rss feeds, facebook feeds, twitter feeds and chat on facebook without leaving the current page I’m viewing. The only thing it’s...
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kinect outdoors
I was telling Jingles the other day that I very much want an Xbox 360 & Kinect now. We tried it out at a Microsoft party recently and I failed miserably at dancing along with Lady Gaga but I see it’s potential :)
With that in mind. How cool is this?
Kinect Interactive Art Installation - FULL VERSION
Germany’s sweetheart Sylvie van der Vaart joined shoppers in Munich’s...
October 2010
2 posts
3 tags
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Left foot, right foot
Went home to see dad this weekend, he’s walking with a quad cane! He’s been told he has to get up and do this as much as he can each day as opposed to using the wheelchair.
It was really awesome to see.
Now I need to find a local speech pathologist to work with him on his Aphasia. If anyone knows a pathologist in the Brantford/Hamilton area please contact me!
September 2010
1 post
3 tags
What Your Facebook Relationship Status Should...
We all know relationships are much more complicated than the status options offered on facebook . That’s why the team at JESS3 came up with the following image to depict how Facebook’s relationship statuses should really be displayed.
Very cute. However it lacked a certain something. The pogonophile appeal.
*wipes off hands* Much better.