22 Jul 2011
Social Fundraising, Present and Future.
As an avid supporter of The Heart & Stroke Foundation and VIP participant in the Becel Ride for Heart, I am dependant on social fundraising to help me meet my goals with my fundraising efforts.
That said, I found this article on mashable from Geoff Livingston (co-founder of Zoetica) entitled “4 Social Trends Impacting the Future of Online Fundraising” Livingston takes a look at how the early leaders are starting to shape the social fundraising marketplace, and some of the challenges the rise of middleware brings.
While Facebook and Twitter continue to dominate the general social networking space, there is a need for middleware platforms to provide additional functionality when it comes to causes. These solutions also incorporate traditional outreach mechanisms like e-mail. Causes, Crowdrise, Jumo, and Razoo are some of the early leaders empowering individual fundraisers, donors and non-profits with grassroots functionality.
Hopefully the success of social fundraising platforms will lead to an overall growth of online donations, and donations in general.
If you are interested in social fundraising and have a few minutes, I encourage you to read through the entire post.
