25 Jul 2011
How-to: Encourage Social Sharing among your Consumers
When it comes to social media marketing or advertising, one of the first questions to come after a new idea is born is “How do we get consumers to share this?” Well, according to Sanjay Dholakia (CEO of Crowd Factory):
“Enabling people to share a campaign with friends is only half the battle; you’ve got to give them a compelling reason to socialize.”
He then offers up ”5 Ways to Encourage Customers to Share Your Content” highlighting creative ways to motivate social sharing, offering insights on how to structure campaigns to encourage more people to share. (With examples)
- Increase the Payoff When People Share More
- Give Them Something Exclusive
- Appeal to Their Altruism
- Let Fans Help Create the Offer
- Identify, Recognize and Reward Superfans
In my experience, I’ve found that one of your most valuable assets can be a superfan. Recognizing and rewarding your brand ambassador is key to encourage social sharing.
Superfans are loyal brand advocates that not only tout your praises but often step in and monitor your community on your behalf - just because. How many times have you hopped on a client’s Facebook page and read a stream of conversation where one individual has answered a question, encouraged purchase or in some cases put out a fire for you? Sure they want free stuff and sometimes just like to talk, but making them feel like part of the team will almost always prove to be a win.
Anywho, check out Sanjay’s post here.
