9 Sep 2011
Secret Whitelist Protects Top Facebook Page Management Tools From Engagement-Reducing Post Consolidation
A quick update to the blog I posted about the recent study on third party APIs being punished by Facebook.
I just saw this posted on ‘Inside Facebook’ regarding a secret whitelist of companies that are exempt from this and are essentially protected:
We’ve now learned that Facebook maintains a secret whitelist of companies that are exempt from having content posted through their publishers consolidated across different Pages and clients. This protects them from a reduction in news feed impressions. The whitelist includes some top enterprise Page management tools from the Preferred Developer Consultant program including Buddy Media, Vitrue, Involver, Context Optional and Syncapse.
Take a read when you have a minute: Secret Whitelist Protects Top Facebook Page Management Tools From Engagement-Reducing Post Consolidation
